La Traviata, IPO

This poster was designed for one of the most popular operas, Giuseppe Verdi’s La Traviata, as performed by the world famous Israeli Philharmonic Orchestra and conductor Zubin Mehta. The meticulous performance called for a sophisticated design which would be at the same time clean and accurate as well as sensual. The floral imagery pays tribute to Alexander Dumas’ The Lady of the Camellias, on which the opera is based, and to its memorable leading lady.